City Ballet Amps Up Video

For a long time I’ve been a huge advocate of organizations creating their own in-house videos that highlight a production or an artist, or even a staff member who works backstage. Videos, and similar forms of storytelling, are a compelling way of getting people to feel like they have a relationship with your organization—sometimes more than they get in the few hours they are actually with you in your venue.

The New York City Ballet has taken this to a new level in a series of videos that are produced as part of an apparent relationship with AOL. Granted this is a high quality production and it’s extremely compelling, but to me this should serve as a guidepost for what your organization could do on your own.

Here’s what we know: There are a ton of talented young and hungry video folks out there looking for great opportunities to develop their craft and build a reputation. Hope this video inspires you.

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