Broadcasting Creativity

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The Met Opera pioneered movie-theater broadcasts of its operas, and now various theater organizations are doing the same. This article from The New York Times talks about the Canadian Stratford Festival’s plans to jump on the bandwagon.

What caught my attention, and I hope it catches yours, is this sentence at the end of the article:

… we also plan to use components from the film to inspire a suite of digital products including applications, games and audio books.

They are recognizing that the moment they create digital content, they can utilize it for other purposes — possibly educational —  which will inspire future audiences. If you and your Board are thinking about this kind of thing, don’t simply think of repeating what the Met did, but rather, think creatively about how you might devise new and innovative digital products or services that will engage a younger and more digital audience.

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