Are You Blogging Yet? If Not, Start Here
I’ve been blogging now since 2005. At the very beginning there were no “best practices,” we were all just kind of making it up as we went along. However, today there are some very clear things that you should be doing to get the most out of your blog.
First of all, if your organization (or you) are not yet blogging, I hope you’ll consider doing so. Blogs can give your organization a personal voice in a way that no other kind of media can. Here’s an article published by our partner Salesforce.com, entitled The Beginner’s Guide to Successful Business Blogging: 6 Steps for Blogging ROI, that is specifically geared towards business blogging. It may be a bit on the corporate side, but I think some of the concepts are still applicable to arts organizations and non-profits.