PatronManager

I'm heading to Atlanta tomorrow at the invitation of the National Alliance for Musical Theater. I've been invited to give the keynote address at their Spring 2009 conference. The conference is titled  "Marketing in a New Age: How Technology Can Build Your Audience and Save You Money."

My talk will be largely focused around the incredible potential now facing the arts & culture world with regard to "cloud computing." In techie circles that phrase is quickly becoming an over-used cliche, but the reality is that organizations that embrace this new way of accessing technology truly can operate with dramatically greater efficiency and for a lot less money. If you happen to be in Atlanta (or want to hop on a plane) my talk is at 10 AM on Friday morning.

The only downside to all this is that I'll be headed to the airport tomorrow just in time to miss Michelle Paul's Webinar about how to develop your organization's presence on Facebook, that I wrote about last week. We are all thrilled here at the overwhelming registrations for this event — as of this afternoon over 800 people have registered!  if you still want to go, you can still register for free here.  

I got a preview of her session last night and it's chock full of good information. We sent out a survey to all registrants earlier in week about their social media habits, the results for which Michelle will summarize. And to top it off, she's going to be announce a new initiative we're developing for arts professionals around social media.