PatronManager

This is generally the time of year when we, and many of our colleagues,
dash around the country to attend a variety of arts marketing
conferences. Over the years, we've presented regularly at TCG, Opera
America, the League of American Orchestras, etc.

This year, as you may know, all these arts industry groups are banding together for a mega-blow-out National Performing Arts Convention (NPAC) conference in Denver. It will take place starting on June 11th, and I hope to meet you there.

Not
only will we have a booth at the convention, but I'll be doing several
seminars, including a special "add-on" session on Thursday, June 12 at
2:45 PM:

Cutting the Confusion: The Web Marketing Trends & Techniques That Really Matter

E-mail marketing, “Web 2.0,” blogs, texting, podcasts, online video –
how can an overwhelmed arts executive sift through all of today’s new
technology to find what is really working ? At this session, we'll help
you cut through confusion and direct you to the most important things
you should be focusing on to optimize your online marketing — no
matter the size of your budget.

• You'll hear research results from a February '08 study of 80,000 arts patrons which reveals what they are looking for online
• You'll get tips on e-mail design & how to deal with spam and delivery issues
• You'll learn how to super-charge your e-mail list sign-up with text messaging
• You hear how podcasting, blogs, and video can help build your Web site traffic to sell more tickets and increase donations.

If you're coming to NPAC, I look forward to greeting you at this session, or at our booth.

Click here to see a list of all the sessions we're participating in.