Analyze Your Website!
For many years I’ve advocated in seminars and in my books that your website should be a “machine for marketing.” The inputs are people’s time and attention and the outputs should be a quantifiable end result that you determine. Then you go build your site to achieve that goal. For instance, I’m generally in favor of sites that make e-mail sign-ups their primary goal.
Today I refer you to Seth Godin’s terrific blog post titled “Six Questions for Analyzing a Website.” You have to take a leap from his decidedly for-profit approach, but I think the message is both clear and consistent with my thinking.
And, relating back to our recent post about using the data you already have to make better decisions, your website’s traffic metrics are a perfect place to start.
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